The Rise And Fall Of The Gourmet Cupcake

In 2011, Crumbs Bakery announced it would go public in a reverse merger worth $66 million. The company's stock held at $13 for most of the year, but now -- two years later -- it's down to $1.40. Is the cupcake craze coming off its sugar high? The craze first began in 2000, when Miranda and Carrie munched on Magnolia's Cupcakes on an episode of Sex and the City. People quickly jumped on fashion trends the show featured. This time, they jumped on the culinary trend, too. Tourists started flocking ...